Motion Graphic Design Agency Sydney
Motion design can be an incredibly effective tool for branding, as it can help brands communicate their message in a more engaging and memorable way. A well-crafted motion design piece can capture the essence of a brand's personality and create an emotional connection with its audience. It can also help to simplify complex ideas or products, making them more accessible to the average consumer. By incorporating motion design into their branding strategy, companies can create a unique visual identity that sets them apart from their competitors. Whether it's through an animated logo, a promotional video, or a social media campaign, motion design can help brands tell their story in a way that's both visually stunning and emotionally impactful.
Discovery
At the beginning of any motion design project, developing a clear and comprehensive brief is key to achieving success. That's why we take the time to get to know you, your business, and your goals. By learning more about your brand identity, target audience, and overall vision, we can better understand what you want to achieve with your project.Once we've established a solid understanding of your needs and objectives, we'll work closely with you to plan out the scope, process, timeline, and budget for your project. This is where we'll discuss the overall vision for the project and define the specific goals and deliverables that we want to achieve. We'll take into account any constraints, such as budget and timeline, and come up with a realistic plan that meets your needs and expectations.Our collaborative approach ensures that we're all on the same page from the outset, and that we can move forward with confidence and clarity. Whether you're looking to create an eye-catching explainer video or a stunning promotional campaign, we've got the skills, expertise, and passion to help you achieve your goals.
.jpg)
.jpg)
Research & Development
the key to creating successful motion design projects is finding the right creative direction. To achieve this, we go through a comprehensive research and development phase where we explore possibilities, find references, and discuss various approaches. We start by brainstorming and experimenting with different ideas, testing out how elements move, how they feel, and how they can help tell your story in the most engaging and effective way possible.During the research phase, we take the time to evaluate and iterate on each idea, constantly refining and improving our approach until we find the right creative direction for your project. We draw on a variety of resources to find inspiration, including previous projects, industry trends, and cutting-edge design techniques. By staying up-to-date with the latest trends and techniques, we're able to ensure that your motion design project is fresh, innovative, and stands out from the crowd.Once we've honed in on the right creative direction, we work closely with you to ensure that we're capturing your vision and creating a final product that aligns with your brand identity and messaging. We believe that collaboration is key to creating the best possible result, so we'll keep you involved every step of the way.
Script
A script is the backbone of any visual story, providing the foundation for the visuals and helping to connect with your audience on a deeper level. We believe that the key to creating a script that hits the mark is collaboration. That's why we work closely with you to understand your brand, your messaging, and your target audience, ensuring that every word we write is tailored to your unique needs.
.jpg)
Storyboards
We believe that creativity is key to creating motion design projects that truly stand out. Once we have a solid understanding of your brand and have developed a script that resonates with your target audience, it's time for our designers to get to work. Our design team uses a wide range of tools and techniques to bring your vision to life, and everything starts with pencil and paper. This approach allows our designers to sketch out their ideas, experiment with different concepts, and create a visual language that truly suits your brand.
Our designers are experts in creating designs that are both visually stunning and functional, ensuring that every aspect of your motion design project works seamlessly together.
Design and Animation
The result of our design and animation work is a final product that is visually stunning, engaging, and perfectly suited to your brand. We work tirelessly to ensure that every aspect of the motion design project works together seamlessly, from the design work to the animation, to the sound design and music. Our goal is to create a final product that not only looks great but also tells your brand story in a compelling and engaging way, leaving a lasting impression on your target audience.
Our strengths align seamlessly to create powerful brands that cut through saturated marketplaces.
Artistry and innovation collide as we design emotive brands with personality at every touchpoint. We translate ideas into a visual identity, capturing why you do what you do and how. The visual aspects of a Brand is what forms the core pillars of it's identity – from the logo design, typeface, colours and graphics. However, it doesn't stop there; a true Brand Identity breathes into every corner of application, claiming ownership onto everything it touches.
At The X/OVER Agency, we understand that in today's digital landscape, your brand's online presence is more vital than ever. Great content isn't a luxury, it's essential, and we believe it's the true driver behind a brand. We understand the necessity of creating content that delivers a return on investment, and with our recipe of strategic design, you've come to the right place.
Behind every great website, is human centered design. It's more than just a digital presence, it's often a consumer's first interaction with your brand, your ethos and your product. We will work with you to understand the complexitiy of your needs and tailor a custom website design solution with the User Experience front of mind. We drive to only produce websites that stand the test of time, are responsive across all devices and just work.
Motion design has become an essential tool for modern branding, as it allows brands to create memorable and engaging visual content that can help your brand stand out in a crowded marketplace. Whether it's through an animated logo, a promotional video, or a social media campaign, motion design can help brands tell their story in a way that's both visually stunning and emotionally impactful.
It's one thing to have a brand, it's a whole other thing to apply it to every touchpoint, digital or print, and apply it well. Whether it's starting from scratch, or giving outdated collateral a much needed face-lift, we've got you covered. With a team of experienced, dedicated Designers on standby, you're only clicks away from having all of your Graphic Design needs managed seamlessly and executed to perfection.
Standout packaging isn't just about aesthetics; it's about creating a connection. We go beyond visual appeal, crafting packaging that resonates with consumers, ensuring that your brand is remembered long after the purchase. Now more than ever, clever, eco-friendly and socially conscious Product Packaging is an essential for any retail Brand. As the retail marketplace grows and becomes flushed with variety, a beautifully designed Product goes a long way to stand out from the crowd.
From ambitious start ups to industry leaders, our seasoned team has worked with clients from all industries around the globe.
Motion, video and digital asset creation for all 20th Century Fox new release films, promotions and special events.
Brand Identity, UI/UX, website and app development for internal projects across the group of bars and hotel locations.
NikeFC and Socceroos 2022 Qatar FIFA World Cup kit release and apparel campaign. Creative execution of visual store displays for UltraFootball.
Design, motion graphics and video content creation for national IGA TVC's and internal marketing presentations.
Brand research, Story Boarding, Pre Production Brand application: mood / visual treatment + Post production graphics, animation and compositing for Jacobs Creek ‘Best Served Together’ Campaign.
Concept execution for Pernod Ricard Australia ‘Colour Your Christmas’ Social Campaign along with the brand implementation, design and motion graphics.
Branding and ongoing design execution for The Venues Collection suite of venues. Award-winning branding for Bay Nine Omakase.
Design and mural art for Kappa and Napoli on the release of their 4th jersey commemorating Diego Maradona. Painted for UltraFootball.
Ongoing design, content creation, photography and campaign execution for Bio Island and JBX house of brands.
Motion graphics and video content production for Sanitarium Weet-Bix Little Kids Essentials and Alternate Dairy Co.
Design and motion graphics for national and international TVC's, campaigns and special events.
Ongoing design and motion design execution for PropertyMe internal and external communications
Motion graphics and video content creation for national R.M. Williams TVC's and marketing presentations.
Branding, visual design and mural art for the new state-of-the-art Western Sydney Wanderers Football Club - Fives Complex.
Design and execution of mural art for Adidas Football’s launch of the Humanmade collection, Art Directed by Pharrell Williams.
Motion graphics, video content production and social media content creation for Air Asia campaigns
We're your friendly neighbourhood agency, but with a global mindset.
We believe that to develop ideas destined to disrupt, we must consider the road less trodden.
