A great brand strategy acts as a guiding light for the brand and all future communication, as well as an objective measure by which to evaluate collateral and making brand decisions (and investments). Consequently, the end product of the process becomes the “road map” for all communications efforts—from advertising to marketing initiatives, from PR materials to services that form the basis of your relationship with your customers.
The visual aspects of a Brand is what forms the core pillars of it's identity – from the logo design, typeface, colours and graphics. However, it doesn't stop there; a true Brand Identity breathes into every corner of application, claiming ownership onto everything it touches. Your Brand Identity extends itself into the tone of voice used in communications, objectives and passions, sounds and future collaborations. It embodies the meaning and purpose of your Brand and creates a visual persona honouring these foundations. The key is consistency – from the website, to social media, to activations, to Brand partnerships. We work with our clients across all touch points to create a cohesive identity that resonates with consumers and turns any touchpoint into a brand experience.
Whether you are just getting started with your business, ready for a rebrand, or interested in improving on what you already have, our Brand Strategy session will help you take all the guesswork and overwhelm out of the process. Learn how to differentiate from your competitors, target the right clients, and communicate your unique brand message. We'll help you identify which marketing tactics will be most effective for growing your business and how to get in front of the right people for growth.
Our Brand Guidelines work to define the look and feel that represent your brand. Our design team work closely with you to ensure that all visual messages convey the correct intent of your Brand’s objectives and purpose. We explore and establish an overall Art Direction that flows consistently through all of the Brand Guideline, from the logo, typeface, colours and secondary Design elements, able to be seamlessly applied to any medium. A true Brand Guideline sets the foundation for future content developments, and is pivotal in creating a cohesive and memorable Brand.
Rebrand, refresh, renew, reinvigorate. As the world around us develops and changes, it’s important that your Brand can keep up, whilst staying true to your Purpose. Whether it be a facelift, a tweak or an overhaul, our team will take your Bland, to Brand. We will work closely with you to decipher your future Brand Vision, what stays and what goes, and ensure we capture the perfect balance of old becoming new. Once your Brand is looking fresher than the Fresh Prince, we will then work to apply this Brand to every medium, seamlessly transitioning your Brand and ensuring your consumer is not lost along the way.
A logo is not just an image - it's a symbol of what your business and Brand represents. It's a significant tool for communication and creating a memorable favour for your Brand with your audience. Our specialists in Creative Design will work to build your Brand a unique and memorable logo, effective in different media and mediums, and in any surroundings. Our creative team's professional knowledge will help you quickly define the right strategy
for developing a creative concept of your future logo.
Our strengths align seamlessly to create powerful brands that cut through saturated marketplaces.
Artistry and innovation collide as we design emotive brands with personality at every touchpoint. We translate ideas into a visual identity, capturing why you do what you do and how.
Visibility in an oversaturated eCommerce marketplace is no easy feat, with traditional brick and mortar sales techniques becoming a distant memory, businesses are either forced to adapt their current model or start from scratch in order to keep up. Sound daunting? Have no fear, The X/OVER is here.
Behind every great website, is human centered design. It's more than just a digital presence, it's often a consumer's first interaction with your brand, your ethos and your product. We will work with you to understand the complexitiy of your needs and tailor a custom website design solution with the User Experience front of mind. We drive to only produce websites that stand the test of time, are responsive across all devices and just work.