We are thrilled to announce that The X/OVER Agency has achieved a remarkable accomplishment by taking home silver at the prestigious 2022 ANZ Transform Awards. Our outstanding re-branding work for App Boxer, in the category of Best Re-brand of a Digital Property, has been recognised and celebrated. This achievement highlights our commitment to delivering exceptional brand experiences and our ability to transform businesses through strategic design. As a leading brand design studio in Sydney, we are honoured to have played a pivotal role in App Boxer's journey towards aligning their brand with their ambitious business objectives.
After experiencing remarkable growth in their first five years of operation, App Boxer found themselves in a prime position to leverage their learnings and embark on an actionable brand refresh. With their sights set on achieving even greater milestones, they realised the importance of a brand identity that would resonate with their target audience and reflect their evolving business objectives. To bring this vision to life, App Boxer engaged The X/OVER Agency, known for our expertise in developing comprehensive brand identities tailored to the unique needs of businesses.
At The X/OVER Agency, we embraced the challenge of creating a new visual identity and supporting systems for App Boxer from the ground up. Our engagement spanned multiple facets of the re-branding process, ensuring a cohesive and impactful outcome. Here are the key areas where our expertise shone through:
We commenced the project by developing a creative strategy that would serve as the guiding force behind the entire re-branding process. This involved gaining a deep understanding of App Boxer's values, target market, and long-term aspirations. Our brand strategists meticulously crafted a roadmap that would propel App Boxer towards their ambitious business goals.
The centrepiece of any brand identity is its logo. With a meticulous approach, our team of designers meticulously re-imagined App Boxer's logo, capturing the essence of their brand story and aspirations. The result was a master logo that struck the perfect balance between professionalism, innovation, and approachability.
Recognising the significance of a seamless digital experience, we took charge of revamping App Boxer's website user interface (UI) and user experience (UX). Our design experts created an intuitive and visually captivating digital platform that reflected the essence of App Boxer's brand identity. Through strategic information architecture, engaging visuals, and seamless navigation, we ensured an immersive and user-friendly web experience.
To further enhance App Boxer's brand presence and convey their story in a compelling way, we crafted a series of editorial illustrations. These captivating visuals not only added depth and personality to their brand communications but also ensured consistency across various marketing collateral.
To breathe life into App Boxer's brand identity, we leveraged the power of motion design. Our team expertly crafted visually stunning animations that captured the dynamic nature of App Boxer's services. These captivating motion graphics added an extra dimension to their brand presence, leaving a lasting impression on their target audience.
Recognising the importance of a consistent brand experience across all touch points, we developed an internal visual style guide for App Boxer. This comprehensive guide equipped their team with the necessary tools to maintain visual consistency and effectively communicate the brand's values internally.
Through our comprehensive engagement, which included creative strategy, master logo re-design, website UI/UX, editorial illustrations, motion design, and internal visual style, we successfully crafted a brand identity that captures the essence of App Boxer's story and aspirations. Our team's meticulous attention to detail and strategic approach resulted in a cohesive and impactful brand refresh.
We would like to express our gratitude to App Boxer for entrusting us with their full company re-branding. It has been an incredible journey collaborating with their team and bringing their vision to life. This silver win is a shared achievement that showcases the power of collaboration and the transformative potential of strategic design.
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