Developing a consumer facing identity that harnessed the combined heritage of both the Watersedge name and the Campbell's Stores iconic history within Sydney.

The newly created Brand must also include a functional application to identify the Events Space within a multi-faceted precinct with many existing food and beverage offerings. Operated by The Venues Collection, it was imperative that we incorporated the collective’s strict ethos of exquisite service, high quality food and beverage and effortless organisation delivered by teams of highly trained staff. Speaking to both Corporate and Social Markets, we tailored a Brand that invites accessible luxury and is fluid to the needs of the consumer.

Services Engaged

Branding + Design

Project Details

Re-brand of Events Space located within the iconic Campbell's Stores, located in The Rocks, Sydney

The Client

Watersedge is a premium event space, located within the iconic heritage building, Campbell's Stores. Overlooking Sydney Harbour, Watersedge is the perfect destination for any event that invites luxury and a flair for good taste.

The Outcome

A newly formed Watersedge brand, inclusive of logo and guidelines, that provided a clear understanding of product within a complex precinct structure.

Next Case Study