The Venues Collection
Providing ongoing digital and traditional Marketing efforts in place of in-house staff, across The Venues Collection offering of 8 Venues.
Incorporating Marketing Consultancy we were to act as an extension of the team, learning each Venue's offering and pain points, identify offers of opportunity for growth and invite partnerships with third-party organisations such as suppliers and PR Agencies. Reviewing existing assets and digital accounts, we were to also provide an audit for activities and incorporate a fresh approach to harness the umbrella brand of The Venues Collection and align this through each Venues channels.
Services Engaged
Marketing Consultancy
Project Management
Social Media Management + Execution
Google Ads Management + Execution
Website Management
Graphic Design
Project Details
Managing the ongoing Marketing Iniatives for The Venues Collection's offering of 8 Venues, in addition to the parent Brand's growth and alignment within the Venue's identities
The Client
The Venues Collection is the rising star in the Sydney hospitality and venues sector. With breathtaking views, progressive Australian dining, and exceptional hospitality, they’re bringing unforgettable experiences to life through both traditional and business events.
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Incorporating marketing consultancy we were to act as an extension of the team, learning each Venue's offering and pain points, identify offers of opportunity for growth and invite partnerships with third-party organisations such as suppliers and PR Agencies.
Reviewing existing assets and digital accounts, we were to also provide an audit for activities and incorporate a fresh approach to harness the umbrella brand of The Venues Collection and align this through each Venues channels.
The Outcome
Development of an aligned, ongoing marketing strategy, incorporating perennial events calendars, promotional calendars, budget forecasts and onboarding third-party operators.
We streamlined content and messaging to each Venue’s unique voice and offering, broadcasting this through all digital and traditional platforms, creating a seamless experience for consumers. Alleviating The Venues Collection of the need to hire a collection of Marketing staff, we provided a suite of services available through an ongoing Monthly Retainer of services.
