The Venues Collection

Providing ongoing digital and traditional Marketing efforts in place of in-house staff, across The Venues Collection offering of 8 Venues.

Incorporating Marketing Consultancy we were to act as an extension of the team, learning each Venue's offering and pain points, identify offers of opportunity for growth and invite partnerships with third-party organisations such as suppliers and PR Agencies. Reviewing existing assets and digital accounts, we were to also provide an audit for activities and incorporate a fresh approach to harness the umbrella brand of The Venues Collection and align this through each Venues channels.

Services Engaged

Marketing Consultancy
Project Management
Social Media Management + Execution
Google Ads Management + Execution
Website Management
Graphic Design

Project Details

Managing the ongoing Marketing Iniatives for The Venues Collection's offering of 8 Venues, in addition to the parent Brand's growth and alignment within the Venue's identities

The Client

The Venues Collection is the rising star in the Sydney hospitality and venues sector. With breathtaking views, progressive Australian dining, and exceptional hospitality, they’re bringing unforgettable experiences to life through both traditional and business events.

The X/OVER Agency Digital Services

Visibility in an oversaturated eCommerce marketplace is no easy feat, with traditional brick and mortar sales techniques becoming a distant memory, businesses are either forced to adapt their current model or start from scratch in order to keep up.

Sound daunting? Have no fear, The X/OVER Digital team is here. With a fully equipped team of number lovers who see only in conversions, we are your one-stop shop to understanding and succeeding in the eCommerce arena.

Learn More
App Boxer

1000%

Increase in Impressions through Google Ads Campaign Management
Digital Catalogue Audit
Social Media Advertising
App Boxer

1000%

Increase in Impressions through Google Ads Campaign Management
Digital Catalogue Audit
Social Media Advertising
Google Advertising (SEM)
App Boxer

71%

Increase in conversions through Google Ads Campaign Management
Digital Catalogue Audit
Social Media Advertising
Google Advertising (SEM)
Search Engine Optimisation (SEO)

Social Media Marketing

Search Engine Optimisation (SEO)

Google Ad Campaigns

Incorporating marketing consultancy we were to act as an extension of the team, learning each Venue's offering and pain points, identify offers of opportunity for growth and invite partnerships with third-party organisations such as suppliers and PR Agencies.

Reviewing existing assets and digital accounts, we were to also provide an audit for activities and incorporate a fresh approach to harness the umbrella brand of The Venues Collection and align this through each Venues channels.

The Outcome

Development of an aligned, ongoing marketing strategy, incorporating perennial events calendars, promotional calendars, budget forecasts and onboarding third-party operators.

We streamlined content and messaging to each Venue’s unique voice and offering, broadcasting this through all digital and traditional platforms, creating a seamless experience for consumers. Alleviating The Venues Collection of the need to hire a collection of Marketing staff, we provided a suite of services available through an ongoing Monthly Retainer of services.

Interested in your own slice of Digital success?
Learn more here.

Next Case Study

Contact Us