Each product not only pays homage to its Tasmanian roots but stands as a testament to the fusion of contemporary skincare research, ensuring a harmonious blend of efficacy and luxury in every formulation.
Branding + Design
E-commerce Website Design and Development
Production Photoshoot - Photography by Josiah Arangel
Collaborating closely with the founder, we undertook the comprehensive task of brand design and development, art direction, and execution across all touch points. Our involvement extended to the design and development of the e-commerce website, packaging design, as well as creative direction for the brand's photography styling, ensuring a cohesive and compelling representation of L'PHAY's ethos and products.
L’PHAY was inspired by the diverse landscapes of Tasmania. In this part of Australia, where every sight evokes a sense of wonder, the vision was crystallised. With a profound appreciation for Tasmania and an ambition to create an exceptional skincare brand, the idea of merging local inspiration with advanced scientific research became L'PHAY's mantra.
The result is a comprehensive and compelling representation of L'PHAY's ethos, seamlessly integrating aesthetics with functionality.