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Future Classic

To create unique lyric videos that represented each artist's individuality and genre of music in a way that appealed to their target audiences.

Services Engaged

Motion Design
Content Development

Project Details

Concept, design and motion execution of lyric video for a Future Classic artist release.

The Client

Future Classic is an Australian independent record label, artist management team, touring agency, and music publisher that was founded in 2004.

The label's current roster includes Flume, Flight Facilities, Ta-ku, Jagwar Ma, Seekae, Panama, Hayden James, Basenji, Jonti, Wafia, Touch Sensitive, Bus Vipers, and more.

The Outcome

Custom, animated videos specifically designed for each song, for each artist.

The final delivery of assets were designed to advocate for an issue affecting millions of Australian youths, and envoke an emotion response from those who need support.

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