We transformed the Focus Network brand into an approachable yet professional identity that resonates with entrepreneurs and senior level executives, with the goal of establishing a strong and recognisable foundation for their service branding and brand architecture.

Project Details

The X/OVER Agency was engaged to re-develop Focus Network's existing Brand Identity, re-aligning their visual strategy to include their new service offerings.

The Client

Focus Network like to be known as much more than just an events company; they class ourselves as a data-driven information hub for senior-level executives to leverage their learnings from, while at the same time assisting businesses in connecting with the most relevant technology partners to frame new relationships.