Bay Nine Omakase
Developing a consumer facing identity that harnessed the combined heritage of both the traditional Omakase offering and Head Chef, Tomoshiro Marshall Oguro's own personal flair.
Services Engaged
Branding
Design
Content Development
Photography
Project Details
Tasked with creating a modern, yet culturally respectful identity for up-and-coming fine dining restaurant, Bay Nine Omakase.
The Client
Bay Nine Omakase is a premium Japanese restaurant, located within the iconic heritage building, Campbell's Stores.
Heritage; Owned and operated by The Venues Collection, it was imperative that we incorporated the collective’s strict ethos of exquisite service and high quality food and beverage, whilst incorporating a modern and culturally respectful brand, relevant to it's desired audience.
Inspired; Secondary elements are inspired by the exterior patterns of fish available on the menu. By focusing on a portion of the detail, the identity invites curiosity, much like the nature of Omakase.
Brand Coherence; above and beyond the usual, we provided additional assets in order to apply the Brand at every touchpoint, including cutlery and menu design.
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Brand Coherence; above and beyond the usual, we provided additional assets in order to apply the Brand at every touchpoint, including cutlery and menu design. We keep to a minimalist aesthetic in our application of the brand for mediums as we continue to push the concept of ‘Culinary Curiosity’ throughout our brand application. We continue to keep the brand obscure. We work to structured grids, referencing traditional Japanese design in order to keep the content hierarchy balanced and original.
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The Outcome
A modern yet, culturally respectful brand that encorporates the heritage of the offering, the operators and the Head Chef's personal flair.
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