So rather than chasing down the newest platform, one of the critical things to get right is to perfect your video marketing. The most important thing here is to be consistent both in your branding and content. The best way to use video is to tell your story.
Video is one of the most effective marketing strategies. The stats now show that more than 80% of consumer behaviour, the way that we're consuming content, is all on video.
Videos and animated content are proven to create stronger bonds with the customer and increase conversions. Creating content this way can give a face to the name as well - product teasers, tutorials, testimonials and interviews can all create a loyal customer base and increase your audience and exposure to your brand and offerings.
However, the type of content consumed differs between various target customers. It is more important then, that video content is designed to engage specific audiences to translate views into solid sales growth.
